New Arrivals
Discover the latest additions to our collection—fresh gear, authentic Western wear, and exclusive Pendleton Round-Up merchandise. Whether you're gearing up for the rodeo or just want a touch of the West in your wardrobe, our new arrivals have something for every cowboy, cowgirl, and fan.
Clearance
Scoop up unbeatable deals on Western wear, Rodeo gear, and Round-Up collectibles before they ride off into the sunset! Limited sizes and styles—get ‘em while they last!
Limited Edition
One-of-a-kind treasures inspired by the spirit of the Pendleton Round-Up. These exclusive items won’t be restocked—when they’re gone, they’re gone. Own a piece of the legend!
T- Shirts
Show your Round-Up spirit all year long with our collection of Pendleton Round-Up T-shirts! Featuring classic rodeo graphics, bold Western designs, and soft, comfortable fits, these shirts are perfect for fans of all ages. Whether you're in the stands or on the trail, wear a piece of rodeo history wherever you go.
Happy Canyon Collection
Celebrate the spirit and legacy of the West with our Happy Canyon Collection—featuring exclusive apparel, accessories, and memorabilia inspired by the iconic pageant and its deep cultural roots. Whether you're a longtime fan or discovering it for the first time, this collection captures the magic, history, and heritage of Happy Canyon.
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Take Home a Piece of the Pendleton Round-Up
Welcome to Pendleton Round-Up and Happy Canyon Gift Store, where the spirit of the Wild West comes to life in a vibrant array of keepsakes and memorabilia! Immerse yourself in the thrilling world of rodeo as you explore our curated collection of authentic and uniquely crafted souvenirs. Whether you're a seasoned Round-Up enthusiast or a first-time spectator, our shop offers something for everyone. Capture the essence of the rodeo experience with our exclusive range of Round-Up inspired merchandise, featuring dynamic graphics and bold designs. Let the excitement of the arena linger with you long after the dust settles. Whether you're seeking a gift for a fellow rodeo enthusiast or looking to relive the adrenaline-pumping moments, our shop is a treasure trove of rodeo memories waiting to be discovered. Saddle up and shop with us – your adventure begins here!
Souvenirs, Home Decor and More
Western Fashion Apparel
About Us
Shop for official merchandise from the Pendleton Round-Up and Happy Canyon Gift Store. Find Pendleton Round-Up clothing, hats, housewares, books, jewelry, buckles and more! In 2003, 2010, 2015, 2016, 2017, 2018, 2019, 2021, 2022, 2023, and 2024 the Pendleton Round-Up was named the “Large Outdoor Rodeo Committee of the Year” at the PRCA Convention in Las Vegas. Volunteers work on every aspect of the Round-Up, from directors to gate-keepers. It’s been like that since the show started in 1910. Join us September 10th- 13th 2025 for the Pendleton Round-Up and Happy Canyon!
Get your tickets to the world famous Pendleton Round-Up!
Come Visit Us
Monday - Saturday 10:00 AM - 6:00 PM Sunday Closed